2019 IAC Best Financial Services Online Campaign Goes to Yalber

2019 IAC Best Financial Services Online Campaign Goes to Yalber

Yalber, a FinTech SMB funder, wins the 2019 IAC best online campaign for financial services. This is the company’s first award for the year.

Kobi Ben-Meir, Marketing Director, Yalber

The Internet Advertising Competition (IAC) has selected Yalber’s Royalty Based Investments campaign as the best financial services online campaign for 2019. Past winners in this category include Western Union, Equifax, Franklin Templeton Investments, TMP Worldwide for Citibank, U.S. Trust, Bank of America Private Wealth Management and more.

The Web Marketing Association (WMA), which was founded to help set a high standard for internet marketing and corporate web development on the World Wide Web, created the IAC Awards so companies and individuals could enter their best work to be judged against other work in its own industry. The IAC Awards provide an opportunity to highlight online advertising in 96 industries and nine online formats, including online ads, video, mobile, newsletter, email and social media.

“The challenge we faced was how to position the brand message in a way that will be clear but with not too much text or run time. We decided to break it down to the main selling point components and the results are incredible. I am very excited IAC chose our campaign, and I could never have done it without the support of the company in me and my team. There is a lot more to come in 2019. Stay tuned!”, said Kobi Ben Meir, Yalber’s marketing director.

About the company

Founded in 2007 and headquartered in New York City, with strategic offices in Dallas, Los Angeles and San Francisco, Yalber is a technology-enabled specialty lender, leveraging proprietary origination, disciplined underwriting and performance analytics to improve the speed, cost and choice of capital available to small and mid-sized businesses throughout the U.S. Yalber has recently closed a $20 million facility to support its growth. Read more ​

www.yalber.com

Winner page: http://www.iacaward.org/iac/winner.asp?eid=17542

Contact info:

Marketing@yalber.com

New E-Commerce Funding Service for Shopify Store Owners

Yalber is happy to announce the launch of an e-commerce based financing solution for Shopify store owners. We created the perfect product for online store owners when in need of funding. Our royalty based investment product is easy and fast! Shopify store owners can now apply and get funded within 48 hours – based on the store sales performance.

Considering the growth and momentum of shopping online, more brick-and-mortar merchants are looking into penetrating the e-commerce online market. E-commerce has been revolutionizing the way people shop-making it cheaper and more convenient. Yalber recognizes that Online merchants may have different focus than a brick and mortar one does; such as having a good website, getting maximum product engagement, web conversion and product sold per order, however they share the same focus as all merchants do- how to obtain proper funding

Online businesses that do not receive proper funding experience a glass ceiling that inhibits their growth. Funding is the fuel on which a business runs. It is impossible to navigate and drive a business to success without effectively allocating proper funding. Effective allocations of resources require planning and liquidity that is easier said than done… Proper business funding is needed to be able to respond to the changing market conditions, such as capitalizing on purchase opportunities when the price is attractive, investing in digital assets created in advance, and constantly improving marketing and sales numbers. Also, maintaining customer loyalty. If a digital business does not have essential finances to cover short-term and long-term expenses, working capital management may be jeopardized- and this is not a good thing! Failure to reach demands because of inadequate funding can cause inventory shortages and marred business relations.

Every business owner has a vision for their company and sometimes that vision can be obstructed by insufficient funding. Yalber understands the important needs of each Shopify business owner. They believe securing capital should be simple and easy, that’s why their application process is easy to follow and you get a response is less than 24 hours! Banks can take forever, that’s why Yalber offers merchant cash advances (MCA). Yalber invests in online businesses that generate revenue from either a product or services. For an exchange of an up front-investment, Yalber receives a royalty or percentage of your business’s future receivables. Unlike other sources of investment, Yalber does not receive royalties from a business’s sale for the life of the business. Instead, the royalty Yalber receives is limited to a specific amount agreed based on their risk team business analysis. This analysis is determined to benefit the success and growth of the online business. Once the return on investment is met, royalty rights are then returned back to the business.

Click here for more info

TOP 5 MARKETING MISTAKES TO AVOID

What’s a pirate’s favorite thing about marketing?

Thee arrrrrROI

 

Marketing plays an important role in establishing relationships between customers and businesses. Marketing also helps maximize profit and exposure of a company. But however, if done incorrectly it can have an opposite effect!

1) Failing to set goals

For digital marketing-the rule of thumb is to be ROI focused. But is also very important to be goal orientated. Failure to set goals could be a way to ensure the failure of a campaign. Decide what you want your marketing campaign to achieve-set goals and timelines. However, it is important to keep in mind that setting goals may seem easy-but it is important to be as precise, measurable, realistic and attainable…as possible.

Bottom Line:

Having clear set goals help you monitor benchmarks along the way and identify if changes need to be made.

2) Lack of Research

Market research and testing are crucial because they can determine the performance of each of your marketing efforts. They take the guesswork out of what your potential customer wants from you. With proper research and testing you can figure out what audience demographic does your company appeal most to and how you should position your product.

Bottom Line:  Research helps you learn more about your customer and the right ways you can market your products to build brand awareness.

3) Failing to Capture Repeat Customers

Customer retention is an important marketing business strategy that helps increase profits and reduce turn-around rates. Always keep in mind a huge chunk of your business profits comes from existing customers. Failing to resell to your current customer base could result in lower profit and lower retention rates.

Bottom Line: Don’t let your customer go to your competitor.

4) Being Anti-Social…Media

Social Media can be like being at a cocktail party and having to talk to people you were avoiding for the past 20 years. But social media can also be like a cocktail party and having to talk to people that you have been missing for 20 years. Social media can be a great way for a company to get exposure. It is also a crucial component on how to boost your company site’s SEO. You can use lower-cost social media strategies and increase traffic to your website.

Bottom Line: Social Media is a great tool to increase customer acquisition and traffic to your website.

5) Aggressive email blasts

Email marketing is a great tool to build brand awareness and engage with your customers! But sometimes, it is easy to forget the importance of proper audience segmentation. Aggressive email blasts affect deliverability and increases the chances of customers putting your much important email in the dreaded folder…Spam.

Bottom Line: Don’t spam your customers with emails. Personalized emails come a long way.

 

Get the funds your business needs. Today.

Connect with a Yalber representative by calling us or submitting an online application

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