3 Easy Ways To Promote Your Business On Instagram Organically

For many people, the internet can be a gift and a curse. One terrible review can destroy someone’s business while a tiny hole-in-the-wall, in the middle of town somewhere, can become a gold mine because of a simple search. Word of mouth still exists but these days it spreads faster than Black Friday sales on big screen TVs, missed Football field goals or an egg post on Instagram that gets almost 50 million “likes” in 24 hours.

For many, managing an Instagram account can be challenging and frustrating when you’re spending more time managing the day-to-day operations of your small business or your results from your posts have been underwhelming.

 

 

  1. Get Help

 

 

If you’re running a small business it can be almost impossible to manage social media accounts to gain awareness and grow your business, all at the same time. But Instagram is not something to be ignored. It’s not only a bunch of Millenials posting selfies, food pictures and sharing “memes” because in June 2018 Instagram hit 1 billion active monthly users.

                                                                       https://techcrunch.com/2018/06/20/instagram-1-billion-users/

 

That number is proof that It’s worth to add a Social Media Manager to your payroll. Even if the manager is a part-time student, with little experience, they can help you take a lot off the plate by posting quality photos and videos, attracting new followers and building on a brand identity.

 

  1. Geo-tagging and Hashtagging

 

Now that you’ve got your new manager, it doesn’t mean you’re totally off the hook. Lot’s of small business owners will say that the service or business they provide is irrelevant for Instagram because they’re local or it might not appeal to young consumers.

 

  • Ages 13–17: 57 million (7%)
  • Ages 18–24: 270 million (32%)
  • Ages 25–34: 270 million (32%)
  • Ages 35–44: 131 million (15%)
  • Ages 45–54: 68 million (8%)
  • Ages 55–64: 30 million (3%)
  • Ages 65+: 18.3 million (2%)
(https://blog.hootsuite.com/instagram-demographics/)

 

Even if your target market is in the older range, those numbers are still in the millions. Now, that’s just a perspective. So how does this help your local business? Geo-tagging lets customers know where you’re located. It lets them know you’re near and brings your business awareness. If Im looking for a printing service or contractor, seeing your work online and an “identity” will help me compare, discover and make a more confident decision.

                                                                                                                                                           https://blog.wishpond.com/post/115675437680/how-to-use-hashtags-and-geotags

 

Hashtags also bring more awareness to your business. If im looking for a packaging service, I can search for a business on Instagram it can help me find your business, especially with the combination of geotags and hashtags.. Usually, hashtags should go after a good caption and while Instagram allows up to 30, I personally recommend putting 5 relevant tags about your post or business.

 

  1. Engagement

Just as if you would engage with your customers in person, face to face. It’s just as important to do so on your profile. Engage by being active in the comment section, collaborate with other relevant business where both can benefit off of each other. You can also create community events and drive awareness. Ask if you can follow your customers on Instagram and send a Happy Birthday card, or tell them to enjoy their new Cat. Whatever life event they share, make sure you’re there for the support. Word of mouth is still very much alive and well and in today’s world, it’s amplified on Instagram. The little things count and go a very long way. Don’t focus on how much “followers” your account has, it’s more important that whatever number it is, those followers are or can turn into real customers.

Written By: Avi Milman

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Top 5 Entrepreneur Resolutions for 2018

Your goal for 2018 should be to accomplish all of the goals in 2017, which you should have done in 2016 because you made a promise to yourself in 2015 and planned in 2014….Stop waiting and start doing! Let Yalber be the solution to your resolution!

1) If a product fails, call it Beta Version

Never give up on your entrepreneurship dreams. If you feel like something is not going your way, take it as a valuable lesson and grow from it. Regardless if you are going through a rough patch or experiencing substantial growth, always remember why you became an entrepreneur in the first place. Allow 2018 to help you grow and remember why you have embarked on creating a difference in the business world.

2) New Year. New Web

If your business website is older than a fine aged wine- it may be time to update it.  Evaluate the usability and user experience of your website- meaning the colors, images, content copy, page layouts..etc. As time changes, websites should go with it too. It is important that websites maintain modernity and is easy for users to navigate. Furthermore with this change, it may have also a positive effect on your digital marketing strategies.

3) Keep on Learning

Read all about the latest trends that are going on in your industry and how you can take advantage of it. Furthermore, take benefit of major industry events. A big success in business is to absorb the knowledge around you.

4) Financial Statements Don’t Read Themselves

Commit yourself in understanding your finances more. Many business owners are too busy to check or don’t understand their financial statements- so they bypass them straight to a bookkeeper, CFO or accounting professional. Make a commitment to yourself to learn what the balance sheets mean to your business.

5) Keep Growing your Business with Confidence

The founder of the Virgin Group, Richard Branson says When employees tell you about their good ideas for the business, don’t limit your response to asking questions, taking notes and following up. If you can, ask those people to lead their projects and take responsibility for them. From those experiences, they will then have built the confidence to take on more and you can take a further step back.  Stepping back frees the founder to focus on the bigger picture — to dive in when there are problems or to help close a deal. This is how I manage our diversified group: I am not involved in the daily business of any Virgin company, unless I need to be.”  Teamwork certainty does make the dream work.

Bottom Line: Let your New Year’s Resolution be 1080p. Concentrate on ways to constantly make your business brighter and stronger. Yalber is here to help you achieve your business dreams- our business representatives are happy to help you with any questions you may have.

 

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